Starting date for XIX edition is October 2017.
We believe that leaders without design sensitivities are cars without wheels.
In our Master cross disciplinary is the cross road among design, management and innovation. This our hard core!
We believe in the explorative soul of design. Design options is our way to reduce and govern the uncertainty.
Big pictures are made by dots. Creativity is the way dots are connected.
Design without patterns and data is style. We don’t care about style.
Design changes the course of actions. Without sense of direction and responsibility there is neither design neither change.
As Castiglioni says creativity alone is like a jam without bread. We add bread to the jam.
Design states hypothesis. Evidence based experiments confirm or reject design hypothesis.
Milano design week
Design acts as a powerful driver in Milan. The local expertises are supported by the presence of top level design schools. The Politecnico di Milano is the first design school in Italy, where Italian designers and architects — such as Giò Ponti and Ettore Sottssass to name a few — studied and determined their success.
The innovative didactic mix of theory, design and practice enables students to look at the current business landscape from a systemic perspective, a necessary prerequisite for the development of radical innovations.
The course aims to build a specific competence oriented towards qualified professionalism about the themes of strategic design, innovation and design of the product-system through three main skills on behalf of companies (and society): vision, sensitivity to signs of innovation and the ability to formulate solutions. In other words, it is the ability to design products and services, the success of which is the anticipation of what will be, or should be, the norm tomorrow.
Find out how students faced real world business challenges.