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Starting date for XVIII edition is October 2016.

Mastering Design to Solve Business Problems

The Master in Strategic Design is an on the edge learning experience, where pure learning is blended with learning by interacting, learning by designing and learning by failures.

A beautiful fit for aspiring leaders

We believe that leaders without design sensitivities are cars without wheels.

Cross-disciplinary at the core

In our Master cross disciplinary is the cross road among design, management and innovation. This our hard core!

Learning objectives

As a renowned global institution, our goal consists to implement training strategies that fit with current business needs.

Handling uncertainty

We believe in the explorative soul of design. Design options is our way to reduce and govern the uncertainty.

Getting the big picture

Big pictures are made by dots. Creativity is the way dots are connected.

Making estimates

Design without patterns and data is style. We don’t care about style.

Taking decisions

Design changes the course of actions. Without sense of direction and responsibility there is neither design neither change.

Applying creativity

As Castiglioni says creativity alone is like a jam without bread. We add bread to the jam.

Conducting experiments

Design states hypothesis. Evidence based experiments confirm or reject design hypothesis.

Just a perfect environment

Milano design week

Milano design week

Design acts as a powerful driver in Milan. The local expertises  are supported by the presence of top level design schools. The Politecnico di Milano is the first design school in Italy, where Italian designers and architects — such as Giò Ponti and Ettore Sottssass to name a few — studied and determined their success.

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Design events

Design events

Milan hosts the most important design exhibition in the world.

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Design excellence

Design excellence

Local SMEs usually deal with luxury productions and tailored creations.

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Design culture

Design culture

Culture, innovation and design. Milan is a European hub in services related to SME.

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A fine mix of theory and practice

Training designers to transform ideas into reality.

The innovative didactic mix of theory, design and practice enables students to look at the current business landscape from a systemic perspective, a necessary prerequisite for the development of radical innovations.

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Design for new business

The course aims to build a specific competence oriented towards qualified professionalism about the themes of strategic design, innovation and design of the product-system through three main skills on behalf of companies (and society): vision, sensitivity to signs of innovation and the ability to formulate solutions. In other words, it is the ability to design products and services, the success of which is the anticipation of what will be, or should be, the norm tomorrow.

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Design for local development

The social demand for a new generation of products and services, coherent with current socio cultural transformations and their sustainable development, becomes an opportunity for responsible companies.

nutrire-milano

Find out how students faced real world business challenges.

STRATEGIC DESIGN STORIES

17

Editions

68

Business partners

314

Students

1153

Finished projects

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STRATEGIC DESIGN